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The income statement: the score for the year.

Every public company publishes three financial statements. The income statement is the one most people look at first: how much the business sold over a period, what it spent, and what was left. Here is how to read it from the top line to the bottom one, and what it leaves out.

Concepts in this lesson
Revenue
The money a company takes in from selling its goods and services, before any costs.
Gross Margin
The share of each sales dollar left after the direct cost of making or buying what was sold.
Operating Margin
The share of sales left after all running costs, including research, marketing and administration, but before interest and taxes.
EPS (TTM)
A company's profit divided by its number of shares: the profit that belongs to each share.
Every term in Table Talk

01A score for a period

Remember the pizza shop from the stocks lesson, opened by three friends? After its first year, they want to know one thing: did it make money? The income statement answers that. It covers a stretch of time, a quarter or a year, and runs from everything the shop sold at the top to what was left for the owners at the bottom.

It goes by other names: the profit and loss statement, the P&L, the statement of operations. Same thing.

02Line by line

The pizza shop's first year
Revenue: everything it sold$500,000
Cost of ingredients and boxes−$150,000
Gross profit$350,000
Wages−$200,000
Rent−$60,000
Other running costs−$24,000
Depreciation of the oven−$12,000
Operating income$54,000
Interest on the bank loan−$4,000
Income tax (25%)−$12,500
Net income$37,500
  • Revenue (the top line) counts sales when they are made, whether or not the customer has paid yet.
  • Cost of goods sold is what went into the things sold: here, the dough, cheese and boxes. Revenue minus it is gross profit.
  • Operating expenses are the costs of running the business: wages, rent, marketing, and at a tech company, research and development.
  • Depreciation spreads the cost of long-lasting things over their working life. The shop paid $60,000 for its oven and build-out on day one; the statement charges $12,000 a year for five years rather than all $60,000 in year one.
  • Operating income is the profit from running the business, before the costs of how it is financed (interest) and taxes.
  • Net income (the bottom line) is what is left for the owners. Divide it by the number of shares and you get earnings per share, the figure behind every P/E ratio.

03The margins

Raw dollars don't compare well between a pizza shop and a chip maker. Percentages of revenue do:

The three marginsgross margin = gross profit ÷ revenue
operating margin = operating income ÷ revenue
net margin = net income ÷ revenue

The pizza shop's are 70%, 10.8% and 7.5%. Each margin answers a different question. Gross margin says how much the product earns above its direct cost, a clue to pricing power. Operating margin says how efficiently the whole business runs. Net margin is what reaches the owners after everything.

Try it: from revenue to net income

With JavaScript on, this box draws the pizza shop's income statement as a waterfall and recalculates the margins as you change its sales and costs.

Try raising the ingredient share from 30% to 35%. Revenue hasn't changed, but $25,000 of profit is gone before tax, and net income halves, from $37,500 to $18,750. Costs that look small next to revenue can be large next to profit.

At the table

"I'm up $500 tonight" is a session result; "I have $3,000 in front of me" is a stack count. The income statement is the first kind. And nobody compares a $500 win at a small game with a $500 win at a big one: you compare win rates per hundred hands. Margins are the win rate, profit per $100 of sales, so a pizza shop and a chip maker can be read on the same scale.

04What it leaves out

  • Cash. Sales count when made, not when paid; depreciation is a cost but not a payment; the $60,000 oven isn't on this statement at all. The pizza shop earned $37,500, yet once it had paid for the oven, the business had used $18,500 more cash than it brought in; the owners' money and the bank loan covered the gap. The cash flow lesson shows why.
  • What the business owns and owes. A profitable year says nothing about whether the company is drowning in debt. That's the balance sheet.
  • One-offs. A lawsuit settlement or the sale of a building can swing one year's profit. Companies often report an "adjusted" figure without them; the official figure follows the accounting rules (GAAP). Compare both, and read what was adjusted.

05Read a real one: Apple

Apple, fiscal 2025 (year to September 27, 2025)
Net sales (products $307.0B, services $109.2B)$416.2B
Cost of sales−$221.0B
Gross margin (Apple's name for gross profit; 46.9% of sales)$195.2B
Research and development−$34.6B
Selling, general and administrative−$27.6B
Operating income (32.0%)$133.1B
Other income and expense−$0.3B
Income taxes−$20.7B
Net income (26.9%)$112.0B
Earnings per diluted share$7.46

Three things jump out once you know where to look:

  • Two businesses in one. Services (the App Store, iCloud, Apple Music and the like) were 26% of sales but earned a 75.4% gross margin, against 36.8% on devices. Services brought in 42% of all gross profit.
  • Profit grew faster than sales. Sales rose 6.4% on the year and operating income 8.0%, but net income rose 19.5%. The difference is the tax line: income taxes took 15.6% of pre-tax profit, against 24.1% the year before, and the notes say why: fiscal 2024 carried a one-time $10.2B tax charge from a European Commission ruling on Apple's taxes in Ireland. Last year's profit was depressed by a one-off, so this year's growth looks flattered. Whenever the bottom line outruns the operating line, look for an explanation like this one in the tax and other-income lines.
  • Earnings per share grew faster still, 22.7%, from $6.08 to $7.46, because Apple has fewer shares outstanding each year. Its buybacks are on the cash flow statement.

Source: Apple Inc., Form 10-K for the fiscal year ended September 27, 2025, filed October 31, 2025, Item 8 (Financial Statements and Supplementary Data). Dollar figures in billions, rounded from the reported millions. Find it on SEC EDGAR.

The fine print, lesson edition. This page explains how to read an income statement. It is education, not advice to buy or sell any security. The pizza shop is invented; Apple's figures are from its own annual report, as cited, and are not a view on its shares.